About Us

B2B Sales Force Effectiveness Consulting

As a trusted advisor, Eric has been instrumental in reshaping organizations and driving significant improvements in sales force effectiveness. Beyond credentials and achievements, it is his hands-on approach and commitment to delivering results that set him apart.

Our Purpose

At Provoke Consulting, we are committed to pinpointing what needs to be done in your sales organization to improve results and then help you get it done.

All the stakeholders of your enterprise rely on having a high performance sales department that understands your business strategy and deliver results that support your current business objectives.

It is our purpose to align your salespeople, activities and management processes to achieve your vision profitably and reliably.

More than consultants

We are more than consultants; we are active partners that roll up our sleeves and help do the work to power of your business.

Our hands-on experience and real world track record guides us to craft tailored solutions that not only address existing pain points but also lay the foundation for sustainable, long-term success.

We help companies get back on the path to growth by restructuring sales departments, implementing new management practices, and building high performance sales and management teams.

The Team Behind Provoke

Meet our lead consultant

Eric Smith

Founder & President

Beginning as an Independent Representative, Eric excelled in expanding sales channels across North America within the home improvement and decor sectors.

His talent for acquiring new retail and distribution partners paved the way for his impactful consulting career, where he has become known for solving complex sales challenges for mid-market companies.

His aptitude for designing and executing go-to-market strategies, along with building high-performing sales organizations often resulted in demand that maximized the operational capacity of his client organizations.

Most recently, he developed a go-to-market strategy for a consumer electronics brand where he built and led a sales team that acquired and managed an expansive international ecosystem of sale, retail, distribution and buying group partners that was instrumental in creating a leading international brand.

His passion for learning inspired him to create transformative training programs for organizations like Sauder School of Business, the Canadian Association of Management Consultants, KPMG, and other leading organizations.

With years of leading monthly peer group meetings for the Canadian Manufacturers and Exporters Association, Eric has been instrumental in creating a supportive environment for industry leaders to navigate and solve critical business issues.

Let’s stay connected

Self portrait of Eric Smith, CEO and Founder

Ready to supercharge your business growth?

Let’s collaborate and unleash your full potential. Contact us today for a consultation.

Need more time to decide?

Sift through our recent case studies and learn how to effectually transform your sales team into your best power house for lead generation